new challenges.

new challenges.

The spring summer campaign for game7athletics is based on what game7athletics knows best: combining authentic sport with contemporary style. Style is an attitude, an attitude is a gesture, sport is movement, our perceptions and beliefs in sport are based on our impressions of the innovative gestures that sport adds to our lives. Swimming, tennis, box, basketball, running and much more, the new challenges campaign reflects the challenges we confront in sport yet at the same time the challenges that sport poses to our bodies and everyday lives, and how that is reflected in our styles. Apparel shot ranges from Nike to Adidas to Stella MacCartney Adidas to Champion.